The Effect of New Links on Google Pagerank
نویسندگان
چکیده
PageRank is one of the principle criteria according to which Google ranks Web pages. PageRank can be interpreted as the frequency that a random surfer visits a Web page, and thus it reflects the popularity of a Web page. We study the effect of newly created links on Google PageRank. We discuss to what extent a page can control its PageRank. Using asymptotic analysis we provide simple conditions that show whether or not new links result in increased PageRank for a Web page and its neighbors. Furthermore, we show that there exists an optimal (although impractical) linking strategy. We conclude that a Web page benefits from links inside its Web community and on the other hand irrelevant links penalize the Web pages and their Web communities.
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